About Sportfisherman's Center

Sportfisherman's Center has proudly served the sportsman since 1972. As we approach our 52st anniversary in the marine industry, Sportfisherman's Center takes pride in our humble beginnings and current position as one of Michigan's largest retail dealers in aluminum fishing and pontoon boats. Our current product lines include Lund and South Bay as well as Mercury. In addition to a strong product line-up, Sportfisherman's Center offers our customers a large inventory from which to choose, exceptional product knowledge, competitive pricing and a dedication to service after the sale. In closing, please allow us an opportunity to thank you, our valued customers, for your past and future patronage.

Sportfisherman's Center was recently recognized with the NMMA Dealer Excellence Award for model year 2022-2023.  This award is presented in recognition for excellence in Dealer Sales for both Forest River Marine and Lund Boat Company.  In addition, Sportfisherman's Center was presented with The Top 50 Lund Dealer Silver Award for the 12th consecutive year. This award is in recognition for exceptional sales and service for the model year 2021. Please accept our sincere gratitude for making this all possible.